Chief Investment Strategist, The Freeport Society
The best performing major asset class this year isn’t what you think..
It’s certainly not the Magnificent 7 – Google parent Alphabet, Amazon, Apple, Facebook parent Meta, Microsoft, Nvidia, and Tesla.
It’s not Bitcoin.
And it has absolutely nothing to do with AI.
So, what asset class is leaving the rest in the dust?
It’s the barbarous relic itself, gold.
The yellow metal is up about 12% in 2025 as I write this. (It was up 11% when I recorded the interview below, just a few short hours before writing this note.) It’s up over 40% in the past 12 months.
But what’s driving the price of gold higher?
Who’s buying it?
Most important of all, where does it go next?
To help me answer those questions, I sat down with Rich Checkan, President of Asset Strategies International. Rich knows the precious metals market inside out, having worked for decades as a gold investor, trader, and dealer.
Gold is near and dear to us at The Freeport Society.
We invest in stocks.
We invest in real estate.
We’re perfectly comfortable investing in cryptocurrencies and other more exotic assets.
But gold is a critically important part of the mix too.
It’s held value for 5,000 years. I expect it will still hold value another 5,000 years from now.
But why?
Chaos Insurance
I have argued since we began The Freeport Society that everyone should own at least a little gold, ideally in coins or bars stashed away somewhere safe.
This isn’t an investment or a speculation. It’s chaos insurance.
It’s protection against dollar mismanagement by the Fed.
And importantly, it’s something you can own outside of a corrupted financial system.
I also recommended our Freeport Investor advisory subscribers invest in gold in other ways, like owning shares of the SPDR Gold MiniShares Trust (GLDM). That was one of the first stocks in our model portfolio. Since December 2023, those who invested and held on are sitting on open gains of 44%.
We also have several other gold positions in our model portfolio, having added our latest one just yesterday. Already, our newest gold investment is showing an open gain of 4% in our model portfolio.
And we’ll be adding more gold investments over time because, as Rich explains, the factors driving gold’s rise are only getting stronger. Its bull market is likely still in the very early innings.
Click on the image below to watch my interview with Rich now. And when you’re done, go make sure you have at least some gold in your portfolio.
If you’d prefer to read the transcript, you will find that below.
To life, liberty, and the pursuit of wealth.
Transcript
Charles Sizemore:
Hi, Charles Sizemore here, Chief Investment Strategist of The Freeport Society, and today we are talking about the number one performing major asset class in the world. I’ll give you a hint, it’s not the S&P 500, it’s not the MAG-7. It’s the barbarous relic itself, it’s gold.
And to help me unpack that, what’s driving this bull market in gold, how much further it may have to run, and ways that you can play it, ways that you can invest in this, I have brought on the illustrious Mr. Rich Checkan, the president of Asset Strategies International.
Rich, how are you?
Rich Checkan:
I’m doing great. Thanks for having me, Charles.
Charles Sizemore:
I will point out that gold is not something you’ve taken up recently. You have decades of experience with this as an investor, a trader, and even a dealer in gold. So, you’re a guy that knows what he’s talking about when we refer to the gold market.
Rich Checkan:
I would hope so at this point after 28 years, or you got to get rid of me,
Charles Sizemore:
Got to be doing something right.
Okay. As I started this sentence, gold is up about 11% for the year. Now, by that time we stop this interview, it’s entirely possible it’s up more than that, the way things have been moving.
There are a couple of things driving it this year, and I want to talk about that with you, but it’s not just 2025. It’s up over 40% over the last 12 months as well.
So, we are in a bull market in gold.
I’d like some thoughts from you as to what’s driving this, who’s driving this, who are the buyers?
And the more important part, how much further does this have to run?
So, let’s start with what’s driving this in the here and now.
What’s on your plate?
Rich Checkan:
Okay. So, you talked about the 40% over the past, how many months?
Last year was a little bit different in terms of drivers. Last year we had a bunch of retail investors get in the market about mid-year when we started seeing interest rate cuts. Because in an interest rate increasing or rising environment, once you see the first-rate cut, it’s like rocket fuel for gold historically.
So, we predicted that once Chairman Powell started cutting rates, that we’d see gold price take off and it absolutely did. And that fed all the way up until the election where there was a lot of fear, uncertainty, didn’t know who was going to get in, who wasn’t going to get in, how close of a race.
We had a webinar the day after the election and we were shocked that night that we knew the winner because we thought for sure it was going to go on for about a month or so.
So, there’s a lot of uncertainty leading up to that, and the gold price was making new highs all the way up to the election.
And then once it was decided, it fell off the cliff for the rest of the year until the beginning of this year when President Trump got in office, started doing everything he’s doing in his first 100 days and that uncertainty now is what’s driving the gold price. I know there’s some fear about inflation with tariffs and the sticky inflation. That’s not quite done. That’s why we’ve paused interest rates at this point, and that’s all contributing. Sure.
The real contributor here, I think, in terms of what’s driving the market is the uncertainty of Trump’s administration and that is leading people to buy gold, but the buyer is not who you think it is for the most part.
Charles Sizemore:
We’ll get to that in a second. This is a very loaded question because I’ve read your work and I know who the buyers are, but I’m going to have you explain it here. But before we do, to piggyback on your point there, the beauty of gold as the all-purpose hedge is that it is an inflation hedge.
And yeah, inflation is sticky, fine, that’s a contributing factor. But as you point out, more than anything it is a chaos hedge. It’s a hedge against the unknown. And right now, we really are in uncharted territories in a lot of ways. And these two go together. For example, with the tariffs, it creates a lot of uncertainty on money flows.
We had trade ties established that have been in place, in some cases, for decades. If that gets upset, what direction does the money flow? And if you’re unsure, do I want to hold dollars in this environment? Is the dollar going to be weaponized? Because it has been over the past two administrations. And not just Trump, Biden did as well to an extent.
Maybe owning a little gold is just a little bit of protection away from the dollar, away from, again, this unknown. And then where they all come together of course, is if the tariffs do cause inflation to be stickier or just worse, it just raises inflation, then that just gives more gasoline on the fire for gold.
Rich Checkan:
Yeah, there’s no question. I think if we do see inflationary pressures build up and flare up, gold will absolutely come to the fore. It’s the best antidote I know for inflation. So it’s one of the things I always want to see our elderly clientele have in their portfolio because the biggest killer of a fixed income portfolio is inflation. The best antidote is gold.
But what a lot of people also don’t understand is, let’s say we go the other direction. Let’s say all this changes, start fixing things and moves it to the better, prices start going down in a deflationary environment, guess what really performs well in a deflationary environment? Gold. I don’t see a-
Charles Sizemore:
Answer’s gold.
Rich Checkan:
Yeah, there’s no question. I don’t see a bad story. You don’t have to go back but three years and look, when everything was down, stocks, bonds, et cetera, were all down, the worst year, I think, for bonds ever. And gold, it didn’t tear it up, it was completely flat for the year, but that was what, 20, 30% better than virtually everything else. It’s a great performer in deflationary times comparatively.
Charles Sizemore:
Well, and that goes back to your original point of chaos. So, hedge against chaos, hedge against uncertainty.
So, deflation is associated with a very nasty economy. You really don’t want to see deflation. When you see deflation, that means things are going very badly in the world. That’s where gold shows its value.
Another fine example, of course, 2008. When the world ended in 2008 in that deflationary spiral, gold lost a little, sure, but not like other assets. It really holds its value comparatively well compared to the rest.
So, all circles back to being that all-purpose chaos hedge.
Rich Checkan:
And then on the inflationary side, understand what inflation is, all right? Everybody that thinks of inflation, they think prices are going up. That’s the effect. But by definition, inflation is the expansion of the money supply. So one of the things I always ask people when they say, “Well, Rich, where’s the gold price going?” The first thing you want to do is you want to look at the money supply.
And if you look at the money supply, M2 here in the US, it was inching up, inching up, and then 2008, and then COVID, it went like that to the moon.
So, if that’s where the money supply went, where do you think the price of everything of any sort of value is going?
I don’t care if it’s a cup of coffee, a college education, a new home, a car, an ounce of gold. If it’s of value, it’s going to take more worth, less dollars or euro or yen to buy it in the future when the money supply goes hyperbolic.
Charles Sizemore:
Yeah, no, well said. Now, we’re still going to talk about who’s buying the gold. That’s important. I want to get to that. But before we do, I want to go back yet again. We talked about how gold has performed this year to date and over, call it the last 12 months. What I saw interesting, I saw you presented these stats. I didn’t believe in the first, I had to go back and check the math.
But you compared the returns in gold relative to the S&P 500, and yeah, I want to say the Nasdaq was in there too, and S&P… all the major asset-
… that’s going all the way back to 2000.
And Gold was the winner.
Rich Checkan:
Yeah. Most people don’t understand that because you get your investment news from the talking heads on TV, most people do, right? They’re paid for, bought and paid for by the brokerage and the banking industry. That’s what you’re going to hear about, period. But the best performer has been gold by, it’s not even close, to be honest with you.
So, for almost 25 years now, we’re in our 25th year from January 1st, 2000, I want to say the S&P, the Nasdaq, and the Dow are all somewhere around 290 to 317% appreciation. There’s nothing wrong with that except you could do better, and it’s not in stocks. With silver, you’re pushing 500% return, and it will be better than gold by the end of this bull market. Make no mistake. But right now, it’s about 500%. And gold’s up 8 to 900%. I think it’s 90-something here this morning.
Charles Sizemore:
Not bad.
Rich Checkan:
Almost a thousand percent in 20 years, 25 years.
Charles Sizemore:
Yeah. No, I mean, just kind of back of the envelope math, the price of gold was a little below 300 per ounce, late nineties.
Rich Checkan:
288. Yep, exactly.
Charles Sizemore:
It’s pushing 3000 now, so it’s almost a 10-bagger.
Rich Checkan:
Yeah, yeah. Now I don’t buy gold to make a profit. You got to understand that. And it’s not because gold is suddenly getting so much more valuable, it’s the dollar is becoming less and less valuable. And you look at equities, which are dollar-based investments, and what a lot of people don’t understand is we saw 39 new all-time highs in gold last year.
I want to say we saw as many or more new all-time highs in the equities indices as well, but they’re both in dollar terms. Understand, gold is the anti-dollar, so it’s a true comparison of increased value, I guess, compared to the dollar. You look at the equities’ valuations and those new nominal, all-time highs are really only 60% of their way to the all-time highs in the equities indices, which happened in 1999 before the dot-com bubble blew. And you get that if you measure the Dow in gold, not in dollars. You can see it’s only 60% of the way there. We’ve got a long way to go in equities.
Charles Sizemore:
Yeah, that is a point when you’re measuring equity returns in dollars, you’re using a yardstick that’s changing.
Rich Checkan:
Yeah. And a measuring stick that changes is not helpful, is it?
Charles Sizemore:
No.
Rich Checkan:
It distorts all your answers.
Charles Sizemore:
That is correct. Okay. We mentioned that there is a very high-profile buyer of the metal right now, and you mentioned specifically that it’s not the retail client right now.
Rich Checkan:
It’s not.
Charles Sizemore:
Who’s buying this gold?
Rich Checkan:
It’s central banks, and they have been. They’ve been buyers for 15 years, but the last three years are off the charts.
So, three years ago, central banks bought more gold than they had at any time and by a long shot for like 50, 60 years. The next year was nearly the same. I think it was like 94% of three years ago. And then last year was again a repeat.
So, for three years, we’ve seen central banks buying more gold and you can imagine. And they’re doing it mainly for two reasons. The first one is they want that hedge, that chaos hedge against uncertainty. They want a protection against fiat. They’ve created the monetary expansion problem. They know the problem. They’re protecting themselves with another tier one asset that can’t be inflated and that’s gold. So, they’re shedding dollars.
Charles Sizemore:
They made this mess, they ought to know. Right?
Rich Checkan:
Exactly.
So, people say, “Oh yeah, they’re buying gold. What do they know?” And what they know is they caused the problem is what they know. So that’s one reason.
The second reason is because you mentioned it earlier, the weaponization. Our enemies obviously are looking for alternatives to the U.S. dollar to do trade, but our friends are too because they’re saying, “I’m a friend with the US now and everything’s okay, but what if I slip up? They’re going to cut me off from the world supply of money. I need a plan B.”
So, we’re seeing friends and enemies shed dollar reserves for gold, and you don’t have to look any further than the gold-silver ratio to know that it’s central bank buyers and not retail investors.
Charles Sizemore:
That was going to be my next question is how do you measure the retail participation? What’s kind of a quick and dirty way, and now you’re telling us.
Rich Checkan:
Well, for me, quick and dirty measuring is very simple, our phone calls, incoming phone calls. Right now, unless we’re calling out, we’re not talking to clients for the most part. And I’m not just a bad dealer. That’s every retail dealer, every wholesaler, everybody I’m talking to in the industry, same problem. The investor is not in this. If they’re in it, they’re selling to cover credit card debt, et cetera. They’re not buying.
European and North American investors are selling or doing nothing.
The central banks are buying, and we know this because the gold-silver ratio is a measure of how many ounces of gold or silver it takes to buy an ounce of gold. It’s been at 90, 80 to 90, it’s been up to 127. It’s been there for years.
Investors buy both gold and silver. So, if they were buying, you’d see that ratio come down at some point because silver is a smaller capitalized market. And as they both move up, silver will outpace gold and the ratio comes down. They’re not buying anything.
Central banks are doing the buying and all they buy is gold. They don’t buy any silver. So that’s who’s doing the buying. That’s why that ratio is entrenched at 90.
The good news is it will give way. Retail investors will absolutely get in this market, and that’s why I still think right now at all-time highs, gold is dirt cheap, and silver at 60% of all-time highs is even cheaper.
Charles Sizemore:
Let’s talk about your targets on that. And let’s talk about this bull market in gold kind of in perspective. We haven’t had that many true bull markets in gold in our lifetimes. There really haven’t been that many.
Rich Checkan:
Two.
Charles Sizemore:
And one of the reasons is when gold starts to move, it tends to move for several years. It’s not usually a flash in the pan. Why don’t you tell us a little bit about how this bull market kind of compares to some of the others we’ve seen?
Rich Checkan:
Yeah, it is a little different, but we’ve had two bull markets so far. We can count them. There’s no question. We had an official price for gold until ’71 when President Nixon broke the tie between gold and the dollar, and it was no longer an official price set. It freely floated. So that started from 40 bucks an ounce up to 850. That was our first bull market, ’71 to 1980. \
Second bull market, 2001 to 2011, we moved from about 288, 250, somewhere around there an ounce, up to 1921 an ounce.
So, this bull market is got a long way to go. Yet if I’m looking first bull market to second bull market, two to three times the previous high, I’m looking for the same thing now, which would take us somewhere to 3,800 to $5,700 an ounce before it’s all said and done.
Bull markets in precious metals tend to be long in the tooth, if you will, so they are decade or more. I think we’re about halfway through this one and the numbers kind of bear that out.
Silver’s a little different. I don’t think you get the same numbers just looking straight historically, because we had the Hunt brothers involved with some Arab sheiks in the ’71 to ’80 bull market that took it to $50 an ounce. I don’t think that was all supply and demand driven. I think that was a little bit of an aberration.
Charles Sizemore:
You had a big player cornering the market and distorting that.
Rich Checkan:
Exactly. So, I don’t look at that and I don’t deduce the next level or the next bull market from there. I just say, “Okay, it got there.” The next bull market I think was driven by supply and demand and we got to 50, but what I love about this is we’ve got some pretty good analysis going on with silver. If you look at a 45-year cup and handle formation for silver, and I’m not a chartist, but I know people who are and they look at that.
First off, that’s a massive cup and handle formation.
Second of all, cup and handles are massively bullish formations and we have now broken out of that, right? So, we’re going higher and the suggestion is much, much higher.
If you look and then analyze the cup and handle and do the analysis, you’re looking at $90 to $100 an ounce silver, okay? So, from where we are now, we’re looking at another 200% gain I think bare minimum before this bull market’s over. The reason that I think this is a different market is because this is the first bull market I’ve seen where the retail investor really wasn’t involved from the start. And it’s because I think the retail investor, for the most part, the middle class, at least in the US, is hurting. They’re hurting bad.
Jerome Powell says consumption is up because we underestimated the strength of household finances. He has lost touch with reality. The consumption is up because everything costs more after three, four, or five years of inflation. That’s why everything costs more. People are buying the same things, but wages aren’t keeping up and they can’t afford it. They can’t tap into their home anymore-
Charles Sizemore:
No, they’re resorting to credit card debt and they’re resorting to alternative means of financing to talk like a Fed chairman.
Rich Checkan:
So the first is tapping into the piggy bank they live in, but they can’t do that anymore because now interest rates are up at 8% if they want to refinance, so that’s done. They went to credit cards, we’re at 1.18, 1.2 trillion at 20% interest. That’s done, so where do they go next?
They’re selling their gold and silver, their liquid assets to cover their debt, pay down the credit cards, and so forth. We have clients apologizing to us when they call up saying, “Hey, I’m sorry I’m selling my gold.”
I’m like, “It’s your gold. Do what you need to.”
He’s like, “I got to pay my credit card, but I’ll be back.” That’s where the middle class is today, and that’s why we haven’t seen them participate yet, but they’re coming. I can hear them at the door.
Charles Sizemore:
And by the way, if you’re buying gold, you’re upper middle class at that point.
Rich Checkan:
Of course.
Charles Sizemore:
It’s not like you’re scrubbing the floor of a factory or something. You’re upper middle class.
Rich Checkan:
But they’re struggling.
Charles Sizemore:
You’re professional class and you’re still struggling.
Rich Checkan:
Yeah, yeah. No question. I think that’s reality and I don’t think DC gets it.
Charles Sizemore:
No.
Rich Checkan:
Not all of DC anyway.
Charles Sizemore:
No, I agree, I agree. Okay, so I agree with you, everything you’ve said. I’m very bullish on gold. My bullishness kind of comes from, well… I would actually divide this into two different kinds of buckets. I have what I would call my long-term almost philosophical reason for buying gold, which is just long-term hedge, long-term protection against mismanagement of the dollar.
Rich Checkan:
Yep.
Charles Sizemore:
Long-term protection against potential debt crises, et cetera.
All of that is the insurance gold that I keep locked away. But then apart from that, I also have what I would call my speculative goal where I think, yes, the price is going higher in the immediate short term, the next year or two. This is more speculative. Right now, I have my fingers in both, but why don’t we talk about, for anybody watching this, if they don’t have gold exposure or even if they do, what is the best way to get started? What kind of buckets can you be put in? What’s the best way to get your feet wet in this?
Rich Checkan:
No, great question. They’ve done surveys where they’ve asked investors en masse, “Do you believe you ought to have gold in your portfolio?” And by far in a majority, even though it’s a barbarous relic and people prefer paper assets, 70, 80% say, “Oh yes, I should have gold in my portfolio,” and then you find out how little do. You realize there’s only about 0.5% of portfolio allocation to gold right now, and traditionally it’s only 2%. That’s at the highs.
Charles Sizemore:
Yeah.
Rich Checkan:
It should be 10%, but it’s only 2%. If we just got back to the norm, we’d see a 300% increase in gold holdings right now. It’s just terrible. Dead on arrival, right now gold. But people say the reason they don’t get in are for two reasons. One, they don’t trust dealers, and unfortunately, I get that. They’re not all honest out there. There are some really shady criminals. And then two, they don’t know how to get started. It’s just ignorance of how to get going so they don’t do anything, and it’s easier than you can imagine. All you got to do is call us up. We’ll fix a price over the phone and we’ll send you your gold. It’s that simple. We can send it to your doorstep. We can put it in a depository domestically or internationally. We have so many options.
When you call us up, we are an honest broker, and first thing we’re going to say is, “Why are you buying it? Is it for insurance? Is it for profit? Do you feel comfortable storing it?” We’re going to ask all these questions to find out what’s the best answer for you because you have a lot of options, but none of them are difficult. It’s my job to know how to steer you, basis what you tell me you’re looking to accomplish. That’s our role but it’s really that simple. There are products right now where you can store offshore with no storage fees and a government guarantee. We designed it for the Perth Mint 28 years ago. Yeah, you can own ETFs, and we talked about this in the past. It’s a short-term mechanism. You’re not owning any real gold, but you can hold it tied to the gold price or the silver price for a short period of time. You can own mining stocks where you get a leveraged return. It could be plus or minus depending on how things are falling at the time, but that’s an equities allocation.
Nowadays with logistics what they are, you can own gold, silver, platinum, you can buy and sell it online 24/7. You can do it in fractions as small as $50 increments, so you can own parts of an ounce of gold if you don’t want to spring for $3,000 or whatever. There are tons of ways to get in this very quickly, very easily, to get out. You can trade these accounts. It’s too easy. You just got to tell us what you want to do and we can guide you, I guess is my point.
Charles Sizemore:
Yeah, and I like that. I like where you’re going with that because people’s reasons for buying gold can be different. One thing I like is anonymity.
Rich Checkan:
Yeah.
Charles Sizemore:
No one really knows where my gold is. Well, I can’t say no one. Yeah, I my family knows of course. I’m comfortable saying in a public setting like this, that I keep my gold in a safe deposit box at a bank I trust under lock and key. I’m good with it there. I prefer it to be there as opposed to my house, just safer from theft, safer from fire, from me losing it, whatnot. It’s in a safe place there and I’m good with that. This is funny. As an investor, I also know I must manage my psychology, and I know that if something is too easy to sell, then I may be tempted to sell it at the wrong time and at the wrong price. My goal is liquid. I can go talk to you or I can talk to any dealer and sell it any business day, but I have to go to the bank and get it out and get in my car, and by the time I do all that, I have time to cool down and I’m not going to do something impulsive where if it was a gold ETF, I might just hit the sell key and sell it at the absolute wrong time. So, keeping it just kind of self-imposed illiquidity can save me from making poor decisions. That may just be a me thing, but that’s something that I do think there’s-
Rich Checkan:
No, I think there’s a lot to it. It’s like you break that hundred or you break that 20, it’s gone. So, you don’t want to break it. It’s a sin concept. I get it. You’re not alone.
Charles Sizemore:
Yeah. There’s also the degree of anonymity. If it’s just in a safe somewhere in a bank safe deposit box, no one knows it’s there unless you tell them. And we believe in freedom here at the Freeport Society. We believe in privacy. That’s a nice aspect.
Rich Checkan:
Yeah. There’s no two ways about it and everybody’s different. You’re dead, right. I mean, personally, I don’t like a bank. I look at the rush for gold and silver when we had the mini banking crisis, what, about a year and a half ago, where Silicon Valley Bank closed. Am I going to get my gold if it’s in Silicon Valley Bank’s safe deposit box? No. So when panic hits, you can’t get in. I tend to like to hold it myself directly. I do that in a low profile and that I think is your best protection. You don’t go around saying, “Hey, come on over here. Look at my Kruger Rands.” It’s nobody’s damn business. You tell the people dear to you and that’s it. They’re the ones that need to know and you tell them to shut up too.
Charles Sizemore:
Love it. So tell us a little bit about Asset Strategies International. Tell us how we can get in touch with you, just give us the elevator pitch, if you will.
Rich Checkan:
Appreciate that. Yeah, so we’ve been around a while. We’ve been around since 1982, so we’re in our 40, what, third year now. I joined them in ’96. It was my uncle and his partner, Glen, who started the company, and we’re a full-service tangible asset dealer. So, we buy and sell gold, silver, platinum, palladium, coins, bars. We also deal with early US gold and silver collectibles. World and ancient coins as well, and we can talk about that some other time, but it’s not anybody in my opinion’s first step. You start with bullion when you’re looking at gold and silver, for sure. But we do all that stuff. We developed the Perth Mint Certificate program for the Perth Mint 28 years ago when I first got here, and we deal with storage facilities domestically and abroad.
We also work with IRA funds. By the way, right now with that potential in silver and Perth Mint certificates where you can buy silver two and a quarter percent above spot in your IRA and not have to pay any ongoing storage fees, you can put all that in a Roth IRA. It’s probably one of the best things I can do for you from a profit standpoint because you get to keep all of it in the end.
Charles Sizemore:
I would add to that. One of the biggest problems with owning silver in your home is silver takes up a lot of space. It’s not like gold. You can put a sleeve of gold in a gym sock and it’d be worth more than your house. To have a meaningful position in silver, it takes up a lot more space. So being able to put that in a safe place outside of your house and not spend a fortune in storage and have it in an IRA, that’s a big deal.
Rich Checkan:
Yeah, no, that’s probably one of the best things we could do for people in terms of long-term profit potential right now, I think with silver, is Perth Mint certificates and a Roth IRA. But we do all that stuff. The one thing I think that sets us apart is Glen and Michael’s philosophy from day one is an educated consumer is the best consumer. I know you’ve heard that before, but we don’t pay our sales staff commissions. That’s unheard of in most sales industries and especially in metals industries. I don’t want them getting on the phone asking you what you’re looking to accomplish and then disregarding it because they want to sell you something with a much higher premium so they can put their kids through at Stanford. What I want them to do is I want them to listen to you, find out what your goals and objectives are and help you meet them the quickest, most cost-effective way possible.
So if they’re taking care of you, you’re going to be a long-time customer of us generational. We’re working with third generation clients at this point because we take care of them and they don’t take care of them unless they don’t have that carrot dangling in front of their face to do something different than what’s in the client’s best interests. Right? So, my thought is if they do a good job at taking care of you, we’ll take care of them. I’d be a fool not to. The way to get ahold of us is simple. We’ve got a website, assetstrategies.com. You can actually buy directly on the website as well, but call us up. We look forward to talking with you. Our toll-free number is (800) 831 0007. That is one zero better than James Bond, by the way. And you can also reach us via email at [email protected].
Charles Sizemore:
You mentioned James Bond. We’ll have to have you on another time to hypothesize about who the next James Bond may be and what direction they take that franchise, because I can tell you, I have stayed up many late nights watching many a James Bond movie marathon.
Rich Checkan:
Me too.
Charles Sizemore:
And agonizing over who the next actor will be. This matters to me. This is deeply, deeply important to me.
Rich Checkan:
I’ll take you up on that. You let me know when you’re ready.
Charles Sizemore:
Very good. Well, Rich, thanks for being on today. I really enjoyed this and I know my viewers did as well. I hope to have you on again soon.
Rich Checkan:
I look forward to it. Thanks, Charles. Appreciate the opportunity.
Charles Sizemore:
And for everybody watching, thanks for tuning in today to Life, Liberty and the Pursuit of Wealth. This is Charles Sizemore signing off.