Turns out, pandering to internet “activists” (can we call a troll a troll?) doesn’t translate into growing revenues and happy investors. Worse, it is greatly diminishing the quality of the entertainment being produced, as evidenced by, earlier this month, The Marvels’ spectacular flop. So today we’ll consider the price businesses pay to appease the trolls. And we’ll explore the alternatives that we can invest in.

Ninety percent of Americans live within 10 miles of a Walmart store, and about two-thirds of all shoppers buy something from the chain every month. So, you can glean a lot about the state of the country by reading Walmart’s quarterly earnings reports. In this piece, we consider Walmart’s warnings, and make a plan to navigate what lies ahead to safety and profits.